Tri-Fold Brochure Inserts


Dear Doctors,

As you know, Carol has been working diligently to "tool-up" so she can be most effective in marketing each doctor specifically, as well as the practice as a whole.  Dr. Darling had an exceptional idea of designing a tri-fold brochure for her practice that we would like to universalize.  Rather than create a separate brochure for each doctor, we have decided to create one general brochure for Jefferson Neuro, following Dr. Darling's concept, and then employ "inserts", which Carol can use for each doctor to personalize their respective marketing materials.

Below are 'first drafts' of these inserts for each doctor.  Please scroll for your name and click the "full screen" view.  You may also print your draft for review and scribbling.  Due to size limitations and design consistency factors, I needed to do a little editing on some of the information.  Please review your insert carefully, to make sure I did not mess it up too badly.  Please make corrections, additions, or any suggestions via email to me at [email protected]. 

One important revision I would like to make to the biographies on the website relates to years in practice.  Clearly, some of you who "have been practicing 5 years"...may now have been practicing longer.  Please instead, allow me to adjust that description to reflect "has been practicing since 1995", or "since the time of Moses", whichever might be the case.  I just guessed on the inserts so please don't kill me!

Last, just to give you an idea of what the brochure will look like with the insert inside, please look immediately below this text.  On the left, you will see what will likely be the reverse side of each insert as well as the front cover to the brochure.  On the right, you will see what the brochure cover will look like and notice the doctor's name protrudes upwards from the brochure.  This is due to an insert design that is 1/2" taller than the brochure.  Pretty slick?  I hope you think so.  I am open to suggestions, constructive criticism, and creative ideas.

Once again, remember these are first drafts, so they still need a little tweaking that wont take long!!

Thanks,
Michael Sobel
Altaer Media, Inc.